My journey in digital branding weaves together cultural institutions, tech startups, and artistic ventures.

At RESO Dance Network Switzerland, I orchestrated a complete digital transformation that captured the essence of contemporary dance culture - launching their first TikTok channel that resonated with a new generation, while managing Instagram accounts across multiple cities for Swiss Dance Days.

As co-founder of Ateliers Kremena, I've guided local artists in developing distinctive digital identities, translating intimate artistic visions into compelling brand narratives.

My work with Tutti.ch included directing diverse photo campaigns that successfully redefined their brand for younger audiences, demonstrating how authentic storytelling can transform market perception.

Each project has reinforced my belief that effective digital branding is about creating genuine connections, not just visual appeal.

My expertise in web design was forged through creating over 100 websites for diverse clients at Localsearch Swisscom, each with its unique challenges and creative solutions. From crafting user-friendly interfaces for medical practices to developing sophisticated platforms for luxury retailers, I've maintained a balance between aesthetic excellence and functional performance. At Hamburg.de, I managed web presence for major brands including EDEKA, Peugeot, and STAGE Entertainment, coordinating extensive photo shoots across Germany to ensure visual consistency. My approach integrates clean design principles with intuitive user experience, creating websites that not only look impressive but drive meaningful engagement. This experience taught me that successful web design is about understanding both the client's vision and their users' needs, creating digital spaces that serve both beautifully.

Visual storytelling is where my analytical mind meets my artistic soul. Through my work across major campaigns and cultural projects, I've developed an acute understanding of how visual elements can transport audiences and transform brand narratives. At Hamburg.de, I directed over 100 photo shoots for prestigious brands, each requiring a unique visual approach while maintaining brand consistency. My experience extends from curating social media aesthetics for RESO to directing movement-based performances for Freitag, demonstrating my versatility in visual communication. Whether it's brand photography, campaign visuals, or digital assets, I craft content that resonates with target audiences while elevating brand perception. My approach combines precise composition with emotional resonance, creating visual journeys that engage and inspire.

As a multilingual professional with deep cultural understanding, I bring a nuanced perspective to content localization. My journey began with Google's Street View EMEA project, where I managed the translation and cultural adaptation of marketing materials across French-speaking markets. This foundation led to increasingly specialized projects: at Coople, I handle complex legal document translation, ensuring precise terminology and regulatory compliance across German, French, and English. For Studer Distillery, I adapt marketing materials that capture both technical product specifications and brand storytelling nuances, while my work with Who is Nik requires creative adaptation of lifestyle content that maintains its engaging tone across languages.

My localization work spans diverse sectors: technical documentation for software platforms, marketing campaigns for retail brands, legal contracts for employment agencies, and creative content for cultural institutions. Each project type demands its own expertise - from maintaining legal precision in corporate documents to preserving creative flair in marketing materials.

My approach goes beyond mere translation - it's about preserving the emotional resonance of messages across cultural boundaries. Whether adapting website content, marketing campaigns, or brand messaging, I ensure each piece maintains its impact while feeling authentic to local audiences. This attention to cultural nuance and technical accuracy has made me a trusted localization partner for organizations requiring sophisticated multilingual communication.